Mining website attracts 9,000 readers

THE Zambia Chamber of Mines’ (ZCM) ‘MiningforZambia.com’ website which was launched three months ago has attracted nearly 9,000 people, with articles being read more than 20, 000 times within the period. According to ZCM chief executive officer Talent Ng’andwe, the website, which was launched in June this year, was an educational tool created to enhance a deeper understanding of the industry. Mr Ng’andwe said that the chamber was encouraged by the number of visitors to the site even if it was still in its early stages. He noted that the high number of visitors to the site showed that there were many people who wanted to learn more about the mining industry, which he said was at the heart of the Zambian economy. Mr Ng’andwe also noted that the articles on the website had been republished in Zambian and international media. He disclosed that the articles had also received favourable comments from the general public, students, academics and business executives. Mr Ng’andwe expressed confidence that the portal provided everything one needed to know on the Zambian mining industry. “Our ‘MiningforZambia.com’ website which was launched three months ago has attracted nearly 9,000 people, with articles being read more than 20,000 times within this period. The website is an educational tool created to enhance a deeper understanding of the industry. ‘‘We are encouraged by the number of visitors that have visited our site even if it is still in its early stages. This portal provides everything one needs to know on the Zambian mining industry,” he said. Mr Ng’andwe said that the readership was mainly from Zambia at 54 percent and South Africa with 11 percent, but that there was also a following from the Netherlands, Sudan, Kenya, and many other countries. He pointed out that the main following on the website was from Lusaka, Kitwe, Ndola, Chingola and Solwezi. Mr Ng’andwe also disclosed that one third of the visitors to the website return, and that it had resulted in growing weekly readership of nearly 3,000 people. He said that they post new stories every week and that each story results in distinct spike of readership and time spent on the website.

Categorized | Business

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