By Sports Reporter
ZAMBIAN Breweries and the Football Association of Zambia (FAZ) have signed an agreement that will see Mosi Lager sponsor the Chipolopolo team in the coming year with a view to recapture the passion lost after the historic Africa Cup of Nations (AfCON) win in 2012.
The sponsorship deal, which will run until March 2017 and whose value is yet to be disclosed, aimed at increasing stadium attendance by delivering match day and stadium excitement to the fans before and during the matches.
Zambian Breweries Plc managing director, Annabelle Degroot said his company saw it fit to invest in Zambian football, not only because the company wanted to bring back the glory days of the national team, but because football was a unifying and inspiring sport which had the potential to rid society of social ills.
Degroot said Zambian Breweries felt duty bound to sponsor the national team as part of its social corporate responsibilities which will make a long-lasting social and economic impact in societies in which the company operated.
“Football can be unifying, impacting and inspiring. In communities riddled with social ills, it is often an escape and an avenue to propel young people towards positive actions.
“After music, football is the number one passion for Zambians. Our goal as Mosi Lager and Zambian Breweries is to drive our Chipolopolo sponsorship to new heights with a team effort second to none,” said Degroot
She said for years now, Zambian Breweries Plc had taken pride in being a good corporate citizen, driven by a philosophy that demanded the company to make a lasting social and economic impact in the communities in which it operated.
“As a consequence of its simplicity and popularity, Zambian Breweries Plc, is proud to announce that it will sponsor the Chipolopolo in their bid to bring the Africa Cup back home,” said Degroot.
She said as part of the brand’s commitment to Zambia, Zambian Breweries Plc had continued to support a number of grassroots and charitable initiatives across Zambia, adding that the company was the official sponsor of the Chipolopolo through its leading brand, Mosi Larger in 2012 when it clinched its historic AfCON title.
And FAZ president Andrew Kamanga said the the intention of the new executive committee was to model FAZ on the world stage as a football body that champions professionalism and transparency in all its dealings.
He said the coming in of Zambian Breweries as a sponsor of the Chipolopolo team threw a challenge to FAZ that the game of football at national team level needed to improve as there was no excuse for the teams to continue performing poorly.
“The fact that the national team will be supported by such a large corporate entails that the level of our game needs to improve both on the pitch and in administration,
“In doing so, we believe we will attract the much needed sponsorship and funding to enhance that professionalism,” said Kamanga.