By Sports Reporter
THE Copperbelt Energy Corporation (CEC) has announced a US$680,000 (about K6.8 million) 2016 sponsorship package for Power Dynamos Football Club.
CEC chairman and Power Dynamos FC patron Hanson Sindowe revealed the sponsorship package on Friday night during the handover ceremony of the team’s away kit by CEC Liquid Telecoms and Hai Telecommunications at Inter-continental Hotel in Lusaka.
“We have allocated about US$680,000 for the 2016 season. We are glad that other corporate companies have come on board to sponsor the team. I am proud to witness this partnership between the Club and CEC Liquid Telecoms and Hai Telecommunications.
“This development is the beginning of the transformation of the face of football sponsorship in this country. For football in Zambia to become a viable and self-sustaining industry, strategic partnerships such as this one must be at the centre of every football administrator’s agenda,” said Sindowe.
He said running football has become increasingly expensive. Therefore, the need to partner with the corporate world.
Sindowe said infrastructure maintenance, attracting and retaining top notch players including remuneration was an expense and could not be ignored by every football administrator.
He said it was high time that football clubs took advantage of their large and passionate supporter base to attract advertisement and sponsorships on a long term basis.
Sindowe advised clubs to practise transparency and accountability in the manner they managed resources to build confidence in the sponsors. Addressing the same gathering CEC Liquid Telecom managing director Andrew Kapula said the sponsorship of Power away kit was part of the company’s way of giving back to the community.
“It is an honour to be associated with this formidable team. We are proud to be home-grown companies. Hence, it is part of our corporate social responsibility to give back to the community in which we are operating,” Kapula said.
He called on other companies to support the local league and give the young boys a platform to nurture their talents.
“Without the commitment and efforts of companies like CEC, we risk the danger of killing the local leagues and football will only remain in the international arena,” he said.
And FAZ president Andrew Kamanga commended the three companies on supporting a local team like Power.
“Football has become big business and needs the support of all stakeholders including the corporate world. We cannot produce legends when our own teams lack sponsorship.
‘‘ I hope other teams will emulate the trio. I also urge the team to produce good results to replicate this immense sponsorship,” Kamanga said.
The new Power Dynamos kit will be used during their games against midlands teams.