Lafarge, Total launch dual branded product


LAFARGE and Total Zambia yesterday launched a dual branded container that will sell building materials and low-cost lighting system for rural dwellers to promote greater access to products and increase convenience.

The launch was held at Ndola’s Itawa Total filling station along Dag Hammarskjold road and was attended by Copperbelt deputy permanent secretary  Elias Kamanga, acting Ndola district commissioner Taphen Muloonga, Total Zambia CEO Damien Ricour-Dumas and Lafarge Zambia CEO Mr Emmanuel Rigaux.

Speaking at the event, Mr Rigaux said that Lafarge and Total Zambia have co-operated to jointly develop the two-in-one containers to save time and allow consumers to purchase any quantity they desired, which demonstrated Lafarge’s drive to find meaningful solutions that carter for the needs of customers.

“In addition to improving the distribution of our products, these containers would create jobs with at least two people managing each container; this offers a good opportunity for many of the country’s youths to support the entrepreneurship agenda that the Government is pursuing,”   Mr. Rigaux added. Total Zambia chief executive stressed the positive impacts of the Awango lamps in rural and urban areas.

“The implementation of these dual branded containers supports our ambition to provide access to energy to the whole country.

The Awango range of solar lamps, to be sold in the container, is designed to supplement this aim by providing reliable low cost lighting and phone charging solutions to communities that have no access or little access to electricity,’’ he said.

He said Total Zambia and Lafarge had a growth strategy in Zambia to support and be a part of the impressive growth and development of the country.

Mr Kamanga, who launched the container, was happy that the product was launched on the Copperbelt.

He commended Lafarge and Total for working together to compliment Government efforts in promoting diversification by selling solar lamps and building materials in one container.

“As Government we have been encouraging private sector to come up with alternative energy solutions especially at a time when we as a nation are experiencing load shedding to mitigate Government effort.  I am happy to see that Lafarge Zambia and Total are taking the lead in conducting business in a sustainable manner,” he said.

The two companies aim to have the dual branded containers distributed across the country, thereby making cement and solar lamps available to all in a way that improves customer convenience.

Categorized | Business

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