THE Ministry of Tourism is geared to attract as many tourists as possible who will bring in the much needed foreign exchange for economic growth, says Tourism minister Jean Kapata.
Ms Kapata said in an interview that the tourism sector which had the potential to positively contribute to the growth of the economy would be intensively worked on this year to ensure that it attracted more tourists while generating foreign exchange.
She said the ministry would work on infrastructure which hampered tourist arrivals in Zambia.
“We are working hard to ensure that this challenge is resolved as quickly as possible, my ministry and the Zambia Tourism Board Agency (ZTBA) are advertising the sector in order to attract investment which would bring about infrastructure development and foreign exchange,” Ms Kapata said.
She also said the ministry and all councils across the country would embark on campaigns which would see that all districts had tourism centres.
“We want to sensitise the ministry so that we see how best we can work together with Ministry of Chiefs and Traditional Affairs and the Ministry of Local Government. We must work together if we are to promote local tourism in the districts.
“What hampers tourism in Zambia is that we have no proper infrastructure where we have these tourism attractions. We do attend tourism forums to advertise ourselves and the ZTBA are the ones charged to see to it that they advertise us and attract investors in the sector,” Ms Kapata said.