THE Zambia Development Agency (ZDA) in collaboration with the International Trade Centre (ITC) has launched a Competitive Intelligence Unit project which will promote a sustainable-led growth in the Zambian honey sector.
The project, “Promoting intra-regional trade in Eastern and Southern Africa’’ and funded by the Finnish government, aims at contributing to an inclusive and sustainable export-led growth in Zambia by improving the competitiveness of honey producers.
ZDA director (export) Jonathan Simwawa said the project was key in the diversification of Zambia’s economy by concentrating on sectors that had potential to create jobs and generate incomes for small medium enterprises while offering relevant trade intelligence to the local partners in the honey sector which would strengthen their skills.
He said the project would culminate in the establishment of the Zambian trade information network.
“The Zambian trade information network will involve institutions in the honey sector thus creating synergies where updated trade and business information will be shared to enable the sector players have central access to trade intelligence information,” he said.
Mr Simwawa said market intelligence was critical to international business success and that the outcome of the project was ‘increased export competitiveness of SMEs in selected agric-food value chain in Zambia’’.
He also said the project would go a long way in augmenting ZDA’s role in promoting the honey sector through the provision of the much needed trade information and improve Zambia’s honey export ranking.
“ZDA will be able to replicate the same intervention to other sectors to assist in increasing non-traditional exports in the regional and international markets,” he said.