CHAINSTORES found liable of being involved in double pricing of products are supposed to be fined 10 percent of their annual turnover as the practice disadvantages consumers, Competition Consumer Protection Commission ( CCPC ) executive director Chilufya Sampa has warned.
He said in an interview that chainstores with employees who mishandled consumer cases of double pricing risked having their companies fined 10 percent of their annual turnover.
“We have received a lot of reports on double pricing of products by some of the chain stores and this is because persons dealing with the issue once raised by consumers do not understand the law and the end results are that it costs their company a lot of money. We end up fining them. The penalty for double pricing should be 10 percent of their turnover which is very high,” Mr Sampa said
He was however quick to state that the commission had guidelines on the appropriate fines and that the penalty for chain stores found wanting.
“The 0.5 percent of the annual turnover is still high considering that the difference for double pricing could have been K1 or K2. The law says consumers should pay the price displayed on the shelves and not the one at the tills,” Mr Sampa said.
He urged consumers to continue reporting such cases to the commission so that they could be dealt with even though the process took some time.
Meanwhile, Mr Sampa said over 150 secondary schools country wide were participating in the sensitisation programmes on rights of consumers.
He said commission was looking at ways of incorporating the rights of consumers in the secondary school curriculum.
“We still have a very long way to go in ensuring that consumers know their rights, and it is not that we do not do our homework. We do our homework through radio programmes and advertisement. We have even engaged schools in raising awareness on this,” he said.