CAPITAL investment in the dairy industry will enhance the sector, according to Agri-Profocus communication officer Nosiku Siyumbwa.
Ms Siyumbwa said it was the reason Agri-Profocus was targeting livestock farmers and entrepreneurs to enhance the sector by increasing the financing in the dairy sector.
She said the Dairy Association of Zambia and SNV was in the process of developing and implementing a national milk campaign to stimulate milk production, highlight the nutritional benefits of milk and promote the consumption of locally produced milk brands.
Ms Siyumbwa said the partners would hire campaigners to lead and manage all promotional and marketing activities under the national milk campaign.
“Agri Profocus is a partnership which aims to promote farmer entrepreneurship and food security in developing countries, and the network in Zambia is a multi-stakeholder network which serves as a neutral marketplace for professionals from agri-businesses, producer organizations, NGOs, Government and research institutions to share expertise and do business,” she said.
She explained that Agri-Profocus was collaborating with its members to develop innovations in the agriculture sector on how to improve local milk production and productivity in Zambia through the Market-led Dairy Innovations (M-DIP) project.
“Through public-private partnerships, cooperatives will be linked to service providers to provide farmers access to goods and services such as agro-inputs, technical services, dairy skills training, business support, fodder, artificial insemination and access to credit for investments in dairy enterprises,” she said.
The project was expected to strengthen platforms for debate and dialogue to improve the enabling environment in dairy with Government, private sector players and other chain actors.
She said activities under the national milk campaign would include preparing and implementing a detailed milk marketing strategy.