INADEQUATE infrastructure is hampering the tourism sector in Zambia but Government is working hard to ensure that this challenge is resolved as quickly as possible.

Tourism minister Jean Kapata said in an interview that her ministry and the Zambia Tourism Board (ZTB) were advertising the sector in order to attract investment which would bring about infrastructure development.

“What hampers tourism in Zambia is that we have no proper infrastructure where we have these tourism attractions.

“We do attend tourism forums to advertise ourselves and the ZTB are the ones charged with the responsibility to see to it that they advertise us and attract investors in the sector,” she said.

She said her ministry would work together with the Ministry of Chiefs and Traditional Affairs and the Ministry of Local Government to promote tourism.

Ms Kapata said her ministry and all councils across the country would embark on campaigns which would see that all districts had tourism centres.

“We want to notify the ministry so that we see how best we can work together with Ministry of Chiefs and Traditional Affairs and the Ministry of Local Government. We must work together if we are to promote local tourism in the districts,’’ she said.

Meanwhile, Ms Kapata said the tourism sector fared very well in 2015 as it attracted many tourists especially through the Univisa travel arrangement Zambia had with Zimbabwe.

“We fared very well in 2015 in the sector; we are attracting more investment in the tourism sector in most tourist attraction centres,” she said. She said her ministry worked tirelessly in 2015 in promoting traditional ceremonies which increased tourists.

“And also promotion of traditional ceremonies increase tourism and also we have the Univisa which had attracted more tourists visiting Zambia and Zimbabwe.

“So these are some of the marks that we hope to continue to work with the council so that every district should come up with their own tourist attractions,” she said.

Ms Kapata said her ministry launched domestic tourism in June last year to educate the public that tourism could also be enhanced by the locals and not just by foreigners

Categorized | Business

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