THE media should scale up its effort in educating ordinary Zambians on the amended Constitution ahead of the 2016 general elections, Zambia Council for Social Development (ZCSD) Executive Director Lewis Mwape has said.
Mr. Mwape said the media was regarded as a powerful tool in governance issues because of its objectives, which were to educate, inform and entertain citizens on various issues.
He said during election time, the media had a pivotal role of giving all necessary information to the people and educating them, to make informed choices about whom to elect into positions of authority.
“The media play a pivotal role in the electoral process, we can only wonder what the world would be without our friends from the media,” Mr. Mwape said.
He called on the Zambian media to utilize the remaining time before the polls to educate Ordinary Zambians on governance issues.
Mr Mwape noted that majority of Zambians needed adequate knowledge on the Constitution to enable them elect good leaders for national office.
“We urge the media to strive to ensure that citizens are adequately informed, because that’s the only way they can make informed decisions by choosing upright leaders for the betterment of the country. People end up making wrong choices because of lack of knowledge,” he said.
Mr Mwape reiterated that Zambians should elect quality leaders who they are confident would bring about development on merit.
He also urged the Media to be objective and ensure that it gives equal coverage opportunities to all the candidates who would be participating in the forthcoming elections.
Mr. Mwape stated that all candidates should have equal opportunities to reach out to the electorate through the media regardless of their political affiliation.
“By covering all the individuals and giving correct information about them, Zambians will be urged to make correct decisions and choices in the governance system of the country,” he said.