President Edgar Lungu has reiterated Cabinet’s directive to ministries and other Government agencies to purchase and decorate their offices with Zambian artworks.
The directive, the President said, is also extended to Zambia’s mission abroad and public places such as hotels.
President Lungu said his Government would like to see Zambian stories in the decorations.
He said this is one way of supporting, promoting and empowering Zambians artists.
“I wish to reiterate cabinet’s earlier directive to all the line ministries and government departments to purchase and decorate their offices with Zambian artwork, this directive still stands,” President Lungu said.
He said this yesterday when he launched the Pamodzi Carnival at Lusaka’s Showgrounds.
President Lungu thanked the Ministry of Tourism and Arts for purchasing and donating five artworks through the department of arts and culture, to the Zambian space at the African Union Headquarters in Addis Ababa, Ethopia.
He said he was delighted over the honour that Zambia was bestowed with during the 21st edition of the United Nation’s World Tourism Organisation (UNWTO) General Assembly which was held in the Colombian city of Medellin from 12-17 September 2015.
“Indeed the election of Zambia into the UNWTO executive council last month has not only raised our profile but also entails opportunities for us. Our country is expected to derive from this development inter alia; priority for any technical assistance from the tourism world body, a strong voice in the planning of activities for the UNWTO and priority consideration for training of Zambian officials,” President Lungu said.
He stressed the importance of the private sector in tourism to realize its potential in job creation, revenue generation and foreign earning.
President Lungu said Zambia stood ready and resolved to provide an enabling environment for the private sector to invest and do business in the tourism sector.
The Head of State said the participation of the private sector in the tourism sector would also act as a catalyst for rural development and entrepreneurship.
“I am very confident that the establishment of the Pamodzi Carnival will help transform Zambia into a competitive destination of choice because of its uniqueness. However, this product will only succeed when constantly supported by marketing programmes to make it resonate with its target market, both at home and abroad,” President Lungu said.
He directed the Ministry of Tourism and Arts and other key stakeholders to ensure that tourism products were aggressively marketed domestically and internationally to create awareness for the potential clients to buy into the concept.
“Tourism is acknowledged as the fastest growing industry in the world and culture as the major ingredient which drives this growth,” President Lungu said. He said Zambia was therefore positioning herself to take advantage of the window of opportunity to increase her tourism market share by developing new and unique tourism product such as the Pamodzi Carnival
“The Patriotic Front government development agenda is all encompassing, and the cultural sector is no exception,” he said.
President Lungu said when PF formed government in 2011; it deliberately incorporated the arts and cultural sector into the ministry responsible for tourism.
He said the action was taken in order to transform the cultural sector from being a social one into an economic sector.
The Head of State said with increased support from both government and the private sector, the tourism sector had massive potential for growth into a viable industry.