Liberty Holdings, a pan African insurance firm has opened offices in Zambia to help grow the insurance market, says managing director Mark Gobie.
Mr Gobie said the local firm will be known as Liberty Life Insurance Zambia and would come up with new strategy to grow and expand its current footprint and services on the African continent.
He said the firm was a growing pan African financial services company with a presence in 16 countries.
The insurance company has partnered with Stanbic Bank in to pursue customers and its goal was to be the most trusted and innovative insurerer of choice on the Zambian market and the rest of Africa.
Mr Gobie said Zambia was one of the most exciting markets in Africa with its fertile land, strong economic growth and many untapped industries.
“We are working towards being the preferred insurance partner to Stanbic Bank, our biggest shareholder at the Holdings level and other affirmative partners,” he said.
Mr Gobie said the company planned to grow the insurance industry in Zambia by introducing solutions that were simple, accessible and affordable.
He said Liberty was planning to launch pioneer financial consumer education programmes as well as initiatives that would focus particularly around the youths.
“The growing youth population and youth unemployment are posing not just a challenge for Zambia but in the rest of Africa and the world,” he said.
He said the company decided to partner with Stanbic Bank because it was the biggest bank in Africa which provided innovative offerings in the market.
Mr Gobie stated that the company planned to expand its partners to bring in new solutions for the market and make insurance easily accessible for customers from all walks of life.
And Liberty Group Chief executive officer Thabo Dloti said the group was committed to ensuring people across Africa had access to simple, relevant and competitive offerings of an international standard.
“We see the continent as the next region to emerge as a global economic powerhouse due to social political changes in Africa and stabilisation of most democracies over the past decades,” he said.
Meanwhile, Liberty Zambia chairperson, and Stanbic bank managing director Charles Mudiwa said the bank would play a key role in meeting financial inclusion by empowering local people.
Mr Mudiwa said the partnership with the insurance company would not only help grow the insurance market but also provide financial inclusion.