THE media should continue playing its pivotal role of informing the public on issues of trading practices, says Consumer Competition and Protection commission (CCPC) public relations officer Hansford Chaaba.
Mr Chaaba said that the commission had successfully trained journalists and engaged the business community at a workshop in Chipata on issues of unfair trading practices.
He said that most cases to do with unfair trading were reported to CCPC by the media, in most instance hence the decision to engage the scribes in sensitisation programmes.
Mr Chaaba said Chipata was the first satellite city it had chosen to hold sensitisation workshops in considering the high number of cases that the province recorded.
‘’We have decided to engage the media in an effort to educate masses on trading practices because most of the cases we have recorded have come through them.
“ Let me also say that Chipata was chosen as the first destination for these workshops because the commission has recorded the highest number of cases from there,’’ said Mr Chaaba.
He said the programme was meant to educate the business community on the legal implications of unfair trading; a trend which he said disadvantaged innocent consumers.
Mr Chaaba said the commission would now move to other cities such as Solwezi and the rest of the country to ensure that there was maximum sensitisation of consumers and the business community,’’ he said.
Meanwhile, Mr Chaaba has said a lot still needed to be done if consumers were to be well informed on their rights to buy products or services that were genuine.
He said there was a general lack of knowledge as witnessed during the workshop held in Chipata.
He said people did not know where to report cases of unfair trading, hence the reluctance to take any action even when they knew that they had been swindled.
‘’Ignorance among people is what has killed us. They do not even know where to report when they feel they have been treated unfairly, a situation we have to seriously work on as CCPC,’’ he said.
He said that places outside the capital city had challenges with access to information due to limited forms of media to reach out to them.