Firms supporting sports win Govt kudos


SPORTS Minister Vincent Mwale has praised companies that have continued to support the development of various sporting disciplines in Zambia.

Speaking in an interview yesterday, Mr Mwale said it is important for companies to realise their social corporate responsibilities in communities where they conduct their business.

He said it was important for companies to realise that the nation could only be kept healthy and safe from idle-minded people by engaging in sports.

Mr Mwale said it was always important to plough back profits the companies were making if they were to be appreciated in the communities  where they carried out their business activities.

“This nation can only be kept healthy and safe from dangerous idle minds if sport is promoted. So the only way to do this is through supporting sport in the country,” he said.

Mr Mwale thanked Trade Kings  for donating K50, 000 towards the holding of special Olympics next month.

“We want to thank companies that have contributed so much in terms of sport development in this country. I want to single out Trade Kings who have just donated about K50, 000 towards holding of some Special Olympics to be held sometime next month,” he said.

He said there were some companies  that literally  did nothing in contributing to development of sport while some had committed themselves to making viable contributions.

He pleaded with those firms not supporting sports in Zambia to emulate companies like Zambeef, Zanaco, Airtel, MTN and many others  that had shown serious commitment to supporting sports.

The Sport minister has called on sponsors to change their perspective of regarding soccer as the only sport in Zambia but to embrace all sports displines.

“People should change the perception that soccer is the only sport in Zambia. We have a number of sports displines though I know that soccer. is number one sport in the country, Let’s give other sports a chance to be sponsored as well,” he said.

He said sports  were important as they played a role in the development and well-being of Zambians.


Categorized | Sport

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